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Farhan Mahmood
Aspiration Statement
I am passionate about work that brings together service design, creativity, and marketing. I enjoy designing systems and experiences, leading collaborative projects, and developing branding, marketing, and UI strategies.
Core Skills
- Adobe Illustrator
- Adobe Photoshop
- Canva
- Capcut
- Figma
Preferred Career Paths
First priority: Product Design
Second priority: UI/UX Design
Third priority: Social Media Marketing
Core Competencies
- Adaptability
- Collaborates Openly
- Drive for Results
- Effective Presentation Skills
- Planning
- Problem Solving
- Takes Initiative
Experience
Internship / Volunteer Work
- Digital Intern, Al Baraka Bank Pakistan (June – August 2025)
Final Year Project
Project Title
SoundLabs
Description
A music discovery platform that has been designed to emotionally attune behaviors, rather than the more conventional genre-based platforms. It's an app that helps users interact with music in real time, designing their own actions and playlists based on their likes and dislikes. Not only this, generative sessions for listening are also available through AI conversations and interactions with the player. The system, over time, collects enough data to pattern every single mood, behavior, and listening habit into a personalized 'Listener Identity.' These patterns are tracked to create a more responsive experience for long-time users, helping them explore listener identities freely.
Project Pictures
